SAI GENiUS — Strategic & Analytical Intelligence, GENerating Insights for Unlimited Success. Every word in that name is intentional. Every service we deliver is an expression of it. And every client we serve is a proof point of what becomes possible when India’s builders finally have access to the intelligence they have always deserved.
Read MorePricing That Is Built on Three Commitments Most Research Firms Do Not Make
Most Indian consulting and research firms price in one of three ways: too high (MBB-style retainers that exclude 99% of the market), too vague (“contact us” with no published guidance), or too cheap (freelancer-economics that cannot sustain the quality infrastructure required to produce institutional-grade intelligence).
SAI GENiUS operates from a fourth model, One built around three core pricing principles:
Principle 1 — Value-Based, Not Hour-Based
We do not sell your hours. We sell your outcomes.
A ₹75,000 competitor intelligence report that redirects ₹40 lakhs of marketing spend from a loss-making metro market to a high-margin Tier-2 opportunity, as happened for one of our D2C clients, does not cost ₹75,000. It delivers ₹40,00,000 worth of decision value. The price reflects the outcome, not the clock.
This is why SAI GENiUS pricing is structured around the complexity of your decision, the depth of research required to answer it confidently, and the strategic leverage of getting that answer right rather than around how many analyst hours we bill.
Principle 2 — Accessible Without Being Cheap
We serve India’s most ambitious startups and MSMEs. That means our pricing must align with the realities of Indian business budgets without ever compromising the analytical infrastructure, data-source quality, or human judgment that make our intelligence genuinely reliable.
Democratisation of expertise via cloud-delivered toolkits and subscription-based advisory lowers entry barriers, enlarging the consulting service market’s long-tail opportunity. Fractional CXO and part-time advisory offerings allow SMEs to access senior talent without full-time cost commitments. Standardised playbooks, modular deliverables, and AI-assisted diagnostics underpin SME service packages, enabling consultants to maintain margins while pricing competitively.4
This is the model SAI GENiUS has operationalised for the Indian MSME and startup market intelligence that is genuinely affordable without being diluted.
Principle 3 — Transparent, Predictable, and Final
When you receive a SanAI GENiUS proposal, the price on the proposal is the price on the invoice. There are no discovery phase charges. No revision fees beyond the included round. No travel cost surprises. No end-of-project “scope extension” bills.
We know the most destructive thing a research firm can do to a client relationship is deliver an invoice that is 40% higher than the conversation suggested. We have built our entire engagement model to make that impossible.
The Name. The Identity. The Commitment.
SAI GENiUS — Strategic & Analytical Intelligence, GENerating Insights for Unlimited Success.
Every word in that name is intentional. Every service we deliver is an expression of it. And every client we serve is a proof point of what becomes possible when India’s builders finally have access to the intelligence they have always deserved.