SAI GENiUS — Strategic & Analytical Intelligence, GENerating Insights for Unlimited Success. Every word in that name is intentional. Every service we deliver is an expression of it. And every client we serve is a proof point of what becomes possible when India’s builders finally have access to the intelligence they have always deserved.
Read MoreA GTM Strategy That Gets You, Customers. Built From Verified Market Intelligence.
Most Indian startup GTM strategies fail not because the product is wrong, but because the market intelligence behind the strategy was wrong. Wrong segment. Wrong channel. Wrong price point. Wrong sequence.
SAI GENiUS GTM strategy begins with market research and ends with a 90-day execution roadmap your team can implement starting Monday morning.
| Package | Scope & Deliverables | Best Fit | Delivery | Investment |
|---|---|---|---|---|
| GTM Essentials | Single product; single primary market; 25–35 page strategy document; 3 buyer personas; channel recommendation with rationale; pricing architecture; value proposition with test variants; 90-day launch roadmap with KPIs | Pre-seed to Seed startups; first-time GTM for a single product | 10–15 days | ₹75,000–₹1,50,000 |
| GTM Strategy Full | Multi-segment or multi-market; 50–65 page strategy; 4–6 buyer personas; full channel strategy with budget allocation model; pricing architecture with psychological anchoring; competitive differentiation strategy; 90-day phased roadmap; success metrics framework | Seed to Series A; multi-city or multi-channel launches | 15–21 days | ₹1,50,000–₹3,00,000 |
| GTM + 3-Month Execution Support | Full GTM Strategy plus 3 months of weekly advisory check-ins (30 min per week), implementation troubleshooting, and monthly strategy recalibration based on early results | Founders who want research AND ongoing implementation support | 21+ days | ₹3,00,000–₹6,00,000 |
| GTM for International Expansion | India → UAE/UK/USA or Global → India market entry; regulatory landscape; local competitive mapping; channel strategy for unfamiliar market; pricing calibration for target geography; first-90-day roadmap | Companies expanding beyond India; international companies entering India | 18–25 days | ₹2,00,000–₹5,00,000 |
| GTM Audit & Recalibration | Review of existing GTM strategy; identify the 3–5 highest-impact improvements; recalibrated channel, segment, and pricing recommendations; 30-day quick-wins roadmap | Companies already executing a GTM but not hitting targets | 7–12 days | ₹60,000–₹1,25,000 |
What Every GTM Strategy Package Includes (Non-Negotiable Standard)
✅ Market-data-grounded strategy (no assumption-based recommendations) ✅ Buyer persona development with verified behavioural data ✅ Channel economics modelling (CAC benchmarks, conversion rate estimates, budget allocation) ✅ Pricing architecture with India-specific benchmarks ✅ 90-day execution roadmap (week-by-week, with decision gates) ✅ KPI framework (leading and lagging indicators) ✅ One full revision round ✅ 45-minute strategic walkthrough call on delivery
The Name. The Identity. The Commitment.
SAI GENiUS — Strategic & Analytical Intelligence, GENerating Insights for Unlimited Success.
Every word in that name is intentional. Every service we deliver is an expression of it. And every client we serve is a proof point of what becomes possible when India’s builders finally have access to the intelligence they have always deserved.